Foot Binding in China - 1784 Words

In all societies, it was very common to have unequal treatment to men and women with the justification being the gender. This shaped the attitude and behavior of people. This commonly occurred to values, norms, customs, and laws in all societies. In the traditional Chinese society, it was very common for the bride to obey her parent-in-laws, do housework, and have a low social status within and outside of the household. Ancient China based its livelihood off of Confucian principles. Confucian principles act as a guide for the people to live and behave according to. Confucian principles included relationships such as the relationship of the emperor to his subjects, a father to a son, elder brother to younger brother, husband to wife, and friend to friend. Traditional China functions on these principles to guide the peoples’ lives. Women living in a Confucian society played a limited gender role. Confucian principles were instilled very deeply into the Chinese society; it was pr actice throughout Chinese history. Some practices of Confucianism are practiced to this day. Women did not share the same privileges as men in a traditional Confucian society because their role was to be the house wife that society shaped them into. The family structure in China resembles the family structure of agricultural civilizations. It accentuates the importance of unity and strength of the husband and the father in the family. Confucianism, although a religion/philosophy that beholds manyShow MoreRelatedWomen Should Not Be A Mandatory Procedure For Chinese Women843 Words   |  4 PagesThroughout history, women have tried many different ways to make themselves as beautiful as possible to be accepted into their society. In the eleventh century, Foot Binding seemed to be a mandatory procedure for Chinese Women. It was an excruciating process that women would go through to please their husbands. Foot binding became popular as a means of a flaunting status because women from w ealthy families who did not need them to work could afford to have their feet bound The practice became soRead MoreFoot-Binding Essay1615 Words   |  7 PagesThe practice of Foot-Binding entered into Mainstream Chinese culture around the 12th and 13th centuries (Feng 236), a time when the emerging conservative movement and the creation of a new social class system severely lowered the status of women. The restructuring of the social class system was driven by new and increased prosperity and created a new and higher standard of living that was enjoyed by the new upper class of scholars and farmers. The higher standard of living of the once lower statureRead MoreEssay about Womens Roles In China915 Words   |  4 Pages Women in China at the beginning of the twentieth century China was suffering a great loss at the beginning of the twentieth century since half of its citizens were not able to contribute much to the country. The Chinese society at that time was male dominated, so though women comprised almost half of the total population, they had actually very little part to play in uplifting the country economically, socially and intellectually. Nevertheless, Chinese women should not be blamed for that. TheyRead MoreHow Does Gender Equality Affect A Little Change?879 Words   |  4 PagesToday, I would like to talk about gender equality in China. The aim of my presentation is to raise awareness on gender equality and hopefully to influence a little change. Emma Watson made a speech about HeforShe at United Nations last year and the speech made me realize gender equalilty concerns everyone. So what actually is Gender Equality? Gender equality, by definition, is the belief that men and women should have equal rights and opportunities. That women are as in cluded as men in the societyRead MoreBody Modification : A Common Delicacy1539 Words   |  7 PagesIt is unsure of when body modification actually started to appear, but many date it as far back as B.C. times. The modification is more known from the Song Dynasty when foot binding became very popular among young girls wishing to marry—up to present day time. Scarification, tattoos, piercing and plastic surgery are just a few of the changes that can be made to the body. But with all these practices to change, or â€Å"fix†, the body can we stop and ask the question: is it really worth it? While someRead MoreFoot Binding is Viewed Differently in Different Cultures1145 Words   |  5 Pagesears pierced, or something to the extreme, such as pearling (inserting small beads underneath the skin of the genitals). However, the act of body modification is something that has been in nearly every culture since the beginning of time. Foot binding is now considered a very extreme and cruel form of body modification. It is almost near impossible to find information on the subject without it being shed in a negative light. The important thing to remember, however, is that body modificationRead MoreThe Role Of Women During The Chinese Society1485 Words   |  6 PagesThe role of women in the family in traditional China was one of subservience and deference to men. Women were thought more of as property rather than important members of the family unit. Their main purpose was to serve and be pleasing to their husbands, fathers and even brothers regardless of how it affected them. They lived under the dictate of their parents until they were married and once married lived under the rule of their husbands. They had few rights and were not allowed to own propertyRead MoreSnow Flower And The Secret Fan Summary997 Words   |  4 Pagesreflects back on her life in China during the 1800’s. Lily’s story begins in her early life when she is six years old a diviner and matchmaker, both tell Lily’s mother to take special care with her foot binding for she had the potential of having them be perfect. The story continues through the process of Lily and her surrounding female relatives foot binding experience until she is eleven and her feet have healed perfectly resulting in the golden lotus. This perfect foot binding grants her an immediateRead MoreEssay on Women’s Role in China1280 Words   |  6 Pages Women’s Role in China The emotional, sexual, and psychological stereotyping of females begins when the doctor says: Its a girl. -Shirley Chislom- Women have had changing roles in every society for centuries. Depending on the country, some women have had a harder time achieving equality. One of these countries is China. These women have faced such obstacles as foot binding to concubines. Until the twentieth century women were not considered equals in their society. Many cruelRead MoreOppressive Fashion1060 Words   |  5 Pagesoppressive clothing and fashion. The corset, the practice of foot binding, and hijabs were all massive parts of oppressive fashion. Each served a specific purpose, but hindered women at the same time. Foot binding was a practice in China that began around the 10th century. It lasted for a very, very long time in history – all the way up until the mid-20th century. Foot binding consists of pressing the toes up against the sole of the foot and tying it there. This was done to girls around age 5. The

Is Hamlet Mad Free Essays

Is Hamlet Mad (His Indecisive Soliloquies)? A controversy occurs over whether Hamlet’s behaviour displays craziness or planned insightfulness when deciding on his revenge on King Claudius. Prince Hamlet’s life unfortunately spirals out of hand when his father mysteriously dies. Suspicion of the possible murder of the king rises when his mother immediately marries King Claudius. We will write a custom essay sample on Is Hamlet Mad or any similar topic only for you Order Now Hamlet becomes extremely skeptical believing that his father did not die of murder and concludes that King Claudius could be held as a suspect. He contemplates his plans on revenge on many occasions alone, in literature, known as soliloquies. major purpose f Shakespeare’s use of Soliloquies in Hamlet is to provide views of the prince at crucial moments in the course of his experience†(Newell 134) His pursuit to find out officially causes Hamlet’s change of behaviour, a crazy behaviour in which he claims he acts on purpose. Yet many in the story claim Hamlet’s rash decisions, sudden hatred towards Ophelia, and the killing of Polonius, emerge out of a mental disease he developed naturally after his father’s death. The reader makes their own opinions when observing how he acts by himself reflecting on his journey towards revenge. Hamlet progresses from indecisiveness and confusion when handling the matters of revenge towards King Claudius observed in Act 2, Scene 2; Act 3, Scene 1 and Act 4 Scene 2. This is due to his religious morals sometimes, and other times he’s so blinded by revenge that he wants to i the king when he’s in a position of unholiness. Firstly, in act 2, scene 2, Hamlet shows vengeful confusion demonstrating himself as an avenger. The scene begins with Gertrude inviting Guildenstern and Rosencrantz to Elsinore in hopes to help Hamlet recover from his sudden change of behaviour. Since they have grown up with him, they know his personality the best, thus Hamlet, Gertrude’s â€Å"too much changed son† (2. 2. 36) contains fondness solely for his comrades, opening the gates for Rosencrantz and Guildenstern to investigate secretly. Hamlet seems pleased about the arrival of his best friends, yet becomes skeptical over their reason for the sudden appearance. When they claim they came merely to revisit Hamlet, he strictly declares that he knows the king and the queen sent for them. After the players perform, giving an enlightening speech regarding the fall of Troy, Hamlet leaves his comrades, standing alone. Here, he formulates a plan to find out whether Claudius indeed killed his father. Forcing Claudius to watch The Murder of Gonzaga, a play which may r may not resemble Claudius’s own very life, Hamlet will scout his reaction of potential guilt written on his face- proof that Claudius did indeed murder the king. â€Å"Hamlet’s fourth soliloquy may be seen as a link between the emotional turmoil f his previous soliloquy, after his encounter with the ghost and the level of intellectuality of the â€Å"to be or not to be soliloquy† shortly after it. (Newell 56) In other words, this soliloquy could be considered as a bond connecting with chaos, his previous soliloquy, and intuitiveness, his subsequent soliloquy. Unfortunately, Hamlet displays illogicalness throughout his soliloquy. He uses contradicting analogies showing lack of commitment and certainty to act n revenge. line reads that he prevails â€Å"with eyes like carbuncles, the Hellish Pyrrhus old grandsire Priam seeks. So proceed you. †(2. 2. 466-468) Hamlet relates himself to Pyrrhus. Therefore, if â€Å"Hamlet is like Pyrrhus, then Priam is in avoidably an analogue for Claudius against whom Hamlet seeks revenge. (Newell 59) If Hamlet committed to his quest for revenge, he would further his commitment by similar analogies supporting his classification as the avenger. Instead, he then propels himself in the opposite direction, by using words â€Å"peasant slave† for himself and â€Å"kindles villain† in the rhetoric way† (Newell k). This also creates a controversy f prospective. First he calls himself a revenger like Pyrrhus. â€Å"But it comes from Aeneas pint f view creating sympathy f Hamlet† (Ne well 58) In addition, Hamlets scheme he reveals in his soliloquy subsists as a flawed plan. Firstly, Hamlet claims â€Å"The rugged Pyrrhus, like the Hyrcanian beast† (2. 2. 453). â€Å"He compares Pyrrhus as a â€Å"Hyrcanian beast† a mistake because it reveals Hamlets subconscious views of Pyrrhus as an avenger acting mindlessly with bestial ferocity† (Newman 57) Secondly, Hamlet’s plan to â€Å"catch the conscience of the king† (2. 2. 610) is t trap the king by bringing out an emotional response. he plans to catch Claudius connecting emotionally with an actor who plays killer, therefore revealing Claudius as the killer. However, this idea starts to become unsound because Claudius’ feeling about the play could never have become a reliable source f truth t killing Hamlet’s father. Many connect with movies because of the engaging actors and actresses, the angle of lights, and the overall atmosphere the director creates without actually going through the same situation the character did in the movie. Emotional responses should not be one’s ticket to killing. Obviously, Hamlet’s declaration â€Å"I am but mad north-north-west: when the wind is southerly I know a hawk from a handsaw† (2. 2. 81-382) could prove itself at such a crucial moment, questioning the truthfulness or reliability in this quote. If Hamlet chose to act â€Å"mad† at nerve-wrecking times in his life, then he would have turned off his â€Å"performance† and demonstrated sanity and intrusiveness when alone, developing a significant plan that may alter his life. Consequently, Hamlet’ s soliloquy reveals carelessness and illogicalness, pushing his reflections n a negative note upon his act towards revenge. Secondly, Act 3 of Hamlet opens with Guildenstern and Rosencrantz meeting with Gertrude and Claudius, discussing Hamlet’s behavior. The trio has come to the conclusion that no one can explain his bizarre change, so Claudius dismisses the other three, saying that he and Polonius intend to spy on Hamlet’s confrontation with Ophelia. While Polonius and the king walk a1round the lobby, they hear Hamlet coming and decide to hide behind the tapestry. Not detecting their presence, Hamlet wrestles with the decision to commit suicide. â€Å"To be or not to be, that is the ques2tion† (3. 1. 56) He believes suicide will end the pain of his existence for good. â€Å"Between the sick soul and the knowledge and of love here are interstellar spaces that divide Hell from Heaven. (Bloom 56) This means to the ordinary eye, Heaven and Hell stand tremendously far away from each other. However, when considering into account a question like this, one can make the gap seem much smaller. Although the consideration of suicide from any character is daunting at the very least, Hamlet still approaches the question with eloque nce and logical thinking. Initially, Hamlet attempts to pose one such a question in a rational, logical way. He ponders why or how the â€Å"slings and arrows of outrageous fortune† (3. 1. 58) can be borne out since life after death is so uncertain. Ha1mlet considers that suicide would not seem as big of a deal if one knows his death or her afterlife. because Ha1mlet believes one does not know what happens after death, he or she would rather â€Å"bear those ill we have, then fly to others that we know not of† (3. 1. 81-82) Many struggle with this issue of what happens after people die, and even base many decisions upon it. For Hamlet to recognize this uncertainty as a significant fact in the idea of suicide rather than ending some sort of â€Å"everlasting† pain, shows complete logical reasoning. In fact, by the time most conclude that their life must end, they too senile have become already mentally unstable and crazy to even formulate why suicide remains a controversial issue. Hamlet explains that if everyone knew about his or her afterlife, most suicides will indeed occur and the issue would not seem contentious. Furthermore, Hamlet shows his intelligence in depicting his decision about suicide in his â€Å"to be or not to be† soliloquy. Although at this moment, Hamlet realizes that many choose life over death because of the inability to know one’s afterlife, the speech remains a deep contemplation about the nature and reason for death. After posing this complex question and wondering about the nature of the great sleep, Hamlet goes on to list many sufferings which men are prone to in the midst of life’s rough course of life, which makes it seem as though he is moving toward death yet, again. By the end of this soliloquy, however, he finally realizes â€Å"But the dread of something after death, the undiscovered country form whose bourn to no traveler returns, puzzles the will, and makes us rather bear those ills we have†. (3. 1. 78-81) Additionally, the way Hamlet even poses the question of suicide as a matter of Philosophical debate shows intuition. He does not express himself at all during the soliloquy, never uses the words â€Å"I† or â€Å"me† in the entire speech, setting it up as a controversial question upon which people can voice their opinions. â€Å"When we shuffled off this mortal coil must give us pause† (3. 1. 67) †¦ â€Å"when he himself might his quietus make† (3. 1. 75)†¦Soft you now! † (3. 1. 88) Instead, Hamlet purposely uses words such as we, us, you, he, and his to disguise what he is really thinking about, acting cautiously but very smartly. His words at the end of the scene are indeed ‘wild and whirling’† (Bloom 87) towards Ophelia. As a result, Hamlet shows confusion to end his life or not, yet in a very intellectual manner, presenting his saneness to the audience. Lastly, act 4 scenes 4, focuses back to Hamlet’s pursuit to revenge Claudius officially. Hamlet encounters with the Norwegian captain who shows forcefulness and courage in tak ing action. This discourages Hamlet and his commitment to revenge. Hamlet stands awestruck by the willingness of Fortinbras’ devotion and energy towards his entire army. When left alone, Hamlet the moral doubt of Fortinbras’ deed, but his dynamism impress him to a point of a firm decision on one last attempt. Here he analyzes his patience yet forcefulness like Fortinbras’ and his patch of land, toward King Claudius. Actually, â€Å"His previous two soliloquies provide clarifying context for the defective working of his mind in the present one, for his reason is in fact, no less subjected by passion here than in the other two. (Newell 134) Here, Hamlet utters great emotion towards his stagnant plans on revenge and expresses them in this soliloquy. To begin with, Hamlet’s logical reasoning becomes apparent in his last soliloquy because he develops dramatically indeed in the play-â€Å"The subjugation of Hamlet’s reason by his passion for revenge† (Newell 133) For one, Shakespeare reestablishes Hamlet’s preoccupation with revenge as tragic. It subsists as a â€Å"Necessary soliloquy after accidentally killing Polonius by mistake in pursuit of revenge; unlike the last two, people sympathize with him and view him tragically. (Newell 134) Sympathizing with Hamlet’s confusion and distress compels the reader to classify him as a logical person, not as a mad man, who needs support when going through a very upsetting time in his life. In relation to this, it helps that Hamlet uses â€Å"the language of Elizabethan spirituality of the mind, the engaging of thought and unlike before, finding him repulsive by the close scene with Gertrude, hide and seek with school fellows and the interview with Claudius. (Newell 135) Next, the audience believes he displays logical reasoning because his thinking and reasoning correspond. He reveals jealous rage while simultaneously, finally planning his overdue act of revenge on Claudius. â€Å"My thoughts be blood, or be nothing worth! † (4. 4. 66). In other words, Hamlet exclaim s my thoughts be bloody, my deeds be bloody also, giving some consistency with his preparation. His logical thinking steer him onto the right path of revenge. Moreover, Hamlet exposes his brilliance through his soliloquy of â€Å"discursive reasoning, in a way that heightens one’s tragic view of the character before he leaves† (Newell 133) Firstly, his â€Å"soliloquy makes him less vengeful and more patient for an opportunity for revenge† (Newell 135) showing personal growth in the matter. He knows revenge lies as his only option, yet instead of rushing it with a quick spontaneous plan like before; he takes a different approach and develops patience revolving around the issue. â€Å"Of thinking too precisely on the event- A thought which, quartered hath but one part wisdom and even three parts coward. (4. 4. 41-43) This means, if he thinks too long and critically, he will become anxious and a coward, but if he waits patiently and stop the rash aggressiveness clouding his mind, revenge will fall into place. Secondly, â€Å"the reoccurrence of â€Å"beast† and â€Å"discourse† and â€Å"reason† in a cluster brings to mind the forceful phrase â€Å"a beast that wants discourse of reason† from the first soliloquy† (Newell 133) This presents Hamlet intelligence, relating his last soliloquy with his first because a confused madman could not possibly remember what he reflected upon by himself, many times ago, this gives Hamlet some credit of existing as normal. Therefore, Hamlet shows logical thinking and intuitiveness in his last soliloquy, ending his reflections on a positive note on his pursuit towards revenge, also presenting himself as not a completely crazy man. Hamlet progresses from indecisiveness and confusion to logic when handling the matters of revenge towards King Claudius observes in Act 2, Scene 2; Act 3, scene 1; and Act 4, Scene 2 soliloquies. The opinions on where he really developed a mental disorder if he played it off towards only his friends, remains debatable; for in three main soliloquies he acts either wise or cultivated. An act or not, nobody should judge someone after going through a loss like Hamlets’. Even if one’s behaviour changed for the worse after a parent’s death, many should sympathize and support him or her through his or her loss. A loss of a close family member is one of the most difficult situations one goes through. One must remember that everyone is a unique individual. Therefore, many cope with the tragedy of death differently. Works Cited Bloom, Harold. The Embassy of Death: An Essay on Hamlet. Hamlet. 1990 ed. Print. Lamb, Sidney ed. Shakespeare’s Hamlet. Hoboken: Wiley Publishing, Inc. 2000. Print. Levin, Harry. Interrogation, Doubt, Irony: Thesis, Antithesis, Synthesis. Modern Critical View William Shakespeare: The Tragedies. 1959 ed. Print. Newell, Alex. Passion and Reason. The Soliloquies in Hamlet 1935 ed. Print. Newell, Alex. The mind O’erthrown: Reason Pandering Will. The Soliloquies in Hamlet. 1927 ed. Print. How to cite Is Hamlet Mad, Papers

Marketing Analysis Exceptional Business Performance

Question: Describe about the Marketing Analysis for Exceptional Business Performance. Answer: Introduction La Trobe University is one of the leading universities in Melbourne, Victoria. The University has become one of the leading educational institutions given the exceptional performance of the students. La Trobe University has developed a unique online management program that has helped the university to gain competitive edge in the market (Khan, 2014). The online Business Management program has helped a lot of students especially the students who study in the overseas conditions. The online master of management program developed by the university takes an opportunity to equip the students for the professional field of management (Beneke, 2011). It is extremely important for the students to be well aware of the key aspects of management to be able to perform the duties of the manager. The course mainly focuses on the development of the students from the core to develop the key skills of the management. The management program has helped the students to study as per their time which allow s the students to get better ideas and gather effective knowledge for a credible management career (Durkin et al., 2012). The Launch and commercialisation of the online program has been done in an effective manner. Situation Analysis of La Trobe University La Trobe University is one of the leading universities in the area of Melbourne. The University mainly works in the education sector which is one of the bigger sectors in the country Australia. La Trobe University has developed a unique online master of management program which focuses on developing the students to understand the core concepts of management and will help the students to become successful in the long run. The product is nicely framed as it has proper offering in terms of timings and flexibility as well as subject offering (Newman Jahdi, 2009). The students are able to do master of management with a broad focus or with a specialisation on innovation, or project management or Entrepreneurship. The best part about the course is it is extremely effective as it merges the professional and the academic context in the right proportion which would help the students to get the best out of the course. The course prepares the students in the best possible way to handle the mana gerial duties in the professional field effectively in the long run. This course has been highly preferred the students overseas students as they are able to get a proper knowledge regarding the core concepts of management at their preferred timing (Wilson et al., 2009). La Trobe University in Melbourne has been performing well in the last few years but it faces significant competition in the market with the likes of RMIT University, University of Melbourne, and Monash University who have significant market share in the country. This has helped La Trobe to focus on developing a unique educational program that could help it to gain competitive advantage in the market. The Online Master of Management program has been able to meet the requirements of the students to a large extent which has automatically developed the market share of the university (Kotler et al., 2015). The University has fair result in terms of students performance. LA Trobe University has got the advantage in many different ways. In the recent past the University has had to compete with number of other educational institutions that has brought out the best ideas from the university. The Online Management Program is one such program that is likely to help the institute competitive adv antage in the market. The past information of the institute shows significant rise in its enrollment. In the financial year of 2014 the net asset of the company increased by around 10% to AU$ 1, 153,059. On the other hand the operating revenue and research income both significantly increased to respectively AU$ 672,861 and AU$ 55,381. In the 2014 financial year the institute had around 37000 enrollments approximately that highlight the growth of the institute. La Trobe has developed a strong focus to meet the needs and requirements of the students and it clearly reflects on the gradual increase in the assets and also in the enrollment of the students (Rizvi, 2015). The educational market in Victoria especially Melbourne is highly competitive with Institutions like RMIT, Monash University, University of Melbourne and La Trobe operating and competing against each other. It is extremely important to mention that most of these universities have similar educational structure especially RMIT and La Trobe have similar course structure as well as course fees and hence the market is pretty even. In this highly competitive market environment business models of the universities have come under scanner. In the recent past the Australian higher educational sector has become cutthroat (Malhotra, 2011). The University of Melbourne has become one of the leading universities with its infrastructure. This is positioned in the top of the graph. Similarly Swineburne University, RMIT University share similar market share which are competing against each other that clearly reflects on the level of competition that the market experiences. It is extremely important fo r the University to understand the impact of the different macro environmental factors on the product development in the organisation (Naidoo, 2009). PESTEL Analysis Political: The political framework of the country is in flux. Constant turmoil between the two different political segments has created real turmoil. It is the joint responsibility of the Federal Government and the provincial government to work on the welfare of the place. Similarly for the development of the education system it is important for the governments to contribute to the development of the educational infrastructure of the La Trobe University. The Online Master of Management program that is developed by the university is in line with the Cyber Guidelines of the Federal government of Australia. La Trobe University has been effectively supported by the local and the central government. The government of the country has provided the infrastructure to La Trobe to effectively develop and attract consumers to instill knowledge among them (Arambewela Hall, 2009). Economic: There has been a drastic change in the economic scenario of the country that has somehow helped the university to attract the foreign students in its total enrollment. The university experiences around 5% of foreign students in its total admission and hence it becomes a significant contribution to the overall revenue generation of the university. The present online management program in question is clearly a cost effective as compared to the normal course fee of business management Program is around 26500 AU$ per 120 credit points whereas the online management program is worth 56000 AUD for international candidates and for students from New Zealand is much lesser which clearly enthuse students to take up the online program. Introduction of this program has increased the number of overseas students learning in distance and have contributed significantly to the growth and development of the companys economic status. It is distance learning so the University doesnt have to inv est highly on the organisation that also provides economic benefit of the company and sets the platform for its promotion (Kotler et al, 2015). Social: The requirement of the efficient and skilled staffs have increased in the last few years as well as the placement opportunities in overseas companies which has developed the scope of getting more overseas clients. The framing of the online master of management course is done with the help of broad focus to instill the right kind of knowledge to the students. Consumption pattern within the country has changed that has highly boosted the framing of course where innovation has been included as one of the subjects of specialisation. Higher education in Australia is considered as one of the effective aspects that would lead to favorable employment opportunities. La Trobe University has used this aspect of placement to good effect and has promised to prepare the students to get placements (Koller, 2012). Technological: The best part about the Online master of management course is it is cloud based and any student from across the world could get access to the course materials and can also interact with the tutors and get efficient feedback about their progress in the course. It is important to mention that the course is focused on preparing students breaking the barrier of distance. The integration of the technological factor in the course has helped the university to get good response from the students especially international students. Several factors have augmented the development of the science and technology in the country. The allocation of funds has been effective in the last few years that have developed the technological aspect of the course as well as the infrastructure of the university (Armstrong, 2012). Environmental: The University strives to contribute for the welfare of the environment and the integration of technological aspect has helped the organisation to get that aspect of pollution out of the question. The environmental control is an extremely important aspect and the use of paper is one of the main concerns for the University. It is important to mention that the introduction of the online management program has been effective in dealing with pollution especially by eliminating the use of paper through online learning program (Kotler Armstrong, 2010). Legal: La Trobe University tries to focus on abiding by the Australian Education Act 2013 that helps the University to provide funding and arrangement to the students. The Directorate of the Distance Learning Australia supports the University in all the legal ways so that the students especially overseas students are able to get best possible learning opportunities. For the new product development the social and political factors are extremely effective for the university. It gets ample support from the government to develop the online program that reduces the pollution. The social factors like employment opportunities are key to developing the online program. The Marketing plan of the Online Management Program is launched for commercialisation that is effectively supported by the internal stakeholders. The companys mission and vision statements are in line with the focus of developing the online program (Belz Peattie, 2009). Current Mission Statement of La Trobe University The Mission Statement of La Trobe University is to provide quality higher education to serve the community of Victoria and the international communities from the economic, social and environmental context. The mission statement of the company is well in line with the way the organisation is promoting the online education program to prepare the overseas students to become successful professional managers and distribute the light of education (Rizvi, 2015). Core Ideology La Trobe University was founded in the year 1964 with the focus of distributing higher education all across the Australia as well as to the international students and provides affordable education for the gradual growth and development of the organisation and the company has been keeping on the path with the distribution of higher education. The company values its internal and external stakeholders and focus on having an effective relationship between them. The employees, upper management, customers and government are given priority which helps the organisation to understand the needs and wants of the stakeholders. The students are the major consumers and are considered as one of the significant partners for the growth and development of the institution (Kotler et al., 2015). On the other hand Employees are considered as advisors and a key stakeholder for smooth framing of the corporate governance. The strategic focus area of the University is in line with the main mission of the organisation that helps the organisation to develop a strong marketing plan for the launch of the online master of management program. The University is extremely focused on managing its resources ethically and takes responsibility to contribute towards the development of the environment. The organisation uses less paper and tends to do less wor k on paper and uses technology to communicate with students. With this focus the company has launched the online programs which has helped in using less physical resources and have helped to do the required job through technology. The organisation La Trobe University has always strived to add value with its products and recently launched product online master of management program has taken the responsibility of preparing students for the pragmatic challenge with the utmost care (Malhotra, 2011). The Organisation mainly relies on its human resource which has become its key strength in the business. The University has trained staffs and teachers that have helped the university to focus on its objective of distributing higher education. The staffs are highly efficient and the financial strength of the company also supports its plan. The overall operating revenue of the organisation as calculated in the financial year of 2014 was AUD 673000 (Kotler et al., 2015). Target Market Segments The organisation La Trobe University has focused on targeting the youth segments especially the overseas students from different countries. The target segment of the product of La Trobe University is mainly divided by Psychographics. The Psychographic segmentation mainly helps the university to understand the culture, traits, and values of the consumers and accordingly frames the target market. It has helped the university to engage the students in designing and framing the course involving subjects like Innovation, project management and entrepreneurship. The product designed is an online master of management program which has helped the University to understand the nerves of student (Charlesworth, 2009). The students are interested in the product as the market trend has shown increased need of efficient employees. It is extremely important to mention that most of the students are interested to buy this product in this case the Master of Management course. The Main benefit of this c ourse is it prepares the students with practical knowledge that helps the students to face the practical challenges as managers in a firm. The university target students all across the world which provides them with ample opportunity to develop its marketing communication (Goi, 2009). The Course of La Trobe University has become an effective course for the students since similar courses from different universities are quite expensive and as compared to the master of management course framed by La Trobe University. The Market Segment is Accessible as the organisation is able to communicate with the given market base (Lovelock, 2011). Competitiveness The Product of the La Trobe University is different from the other competitors especially as compared to Monash University, RMIT University, and university of Melbourne. The Master of Management program from the La Trobe University is different since the University provides the right flexibility to the students especially the online management program. This program is competitive enough since the product is able to meet the needs of clients not only from a broader perspective but also with specialisation with subjects like Entrepreneurship, innovation and project management. On the other hand the course fee is also less as compared to the courses of University of Melbourne, RMIT and Swineburne University of Technology (Ng Frobes, 2009). Marketing Mix of La Trobe University The product of the University that is online Master of Management program is effective and suitable for students aspiring to be management professionals in their career and its perceived quality lies in its offering. The course has effective offering in terms of subjects, durations and flexibility which is suitable for the overseas students and this stands to be one of the major advantages of this course. The University has fixed the pricing in the premium level in order to prove its point as the program has a value equivalent to executive MBA and hence is effective for each and every aspiring manager. The premium pricing helps in getting the right kind of response from the students as well as the satisfaction for the consumers (Rizvi, 2015). The course is ubiquitous since it is cloud based and hence extremely effective for students. It is important to mention that the overseas students are able to complete this course at ease which helps to gain competitive advantage in the market. Promotion is done mainly with the help of internet. Web marketing and social media marketing is what the company is taking into account for the development of effective awareness for the course which has already created significant buzz in the virtual market. The marketing communication is mainly done based on the internet and there are no legal restrictions as the University abides by the Education Law in the country that supports communication effectively (Kotler et al., 2015). Conclusion The present study has taken an opportunity to critically analyse the marketing program taken up for the educational program introduced by the La Trobe University. It has discussed the key aspects of marketing and has been able to cover up the objectives successfully. References Khan, M.T., 2014. The concept of'marketing mix'and its elements (a conceptual review paper).International Journal of Information, Business and Management,6(2), p.95. Beneke, J.H., 2011. Marketing the institution to prospective students-A review of brand (reputation) management in higher education.International Journal of Business and Management,6(1), p.29. Durkin, M., McKenna, S. and Cummins, D., 2012. Emotional connections in higher education marketing.International Journal of Educational Management,26(2), pp.153-161. Newman, S. and Jahdi, K., 2009. Marketisation of education: Marketing, rhetoric and reality.Journal of Further and Higher Education,33(1), pp.1-11. Morden, A.R., 1991.Elements of marketing. DP Publ.. Wilson, A.M., Jones, R., Miller, K. and Pentecost, R., 2009.Marketing research: An integrated approach. Pearson Australia. Charlesworth, A., 2009.Internet marketing: a practical approach. Routledge. Goi, C.L., 2009. A review of marketing mix: 4Ps or more?.International journal of marketing studies,1(1), p.2. Lovelock, C., 2011.Services marketing: People, technology, strategy. Pearson Education India. Belz, F.M. and Peattie, K., 2009.Sustainability marketing: A global perspective. Wiley. Kotler, P. and Armstrong, G., 2010.Principles of marketing. pearson education. Kirp, D.L., 2009.Shakespeare, Einstein, and the bottom line: The marketing of higher education. Harvard University Press. Ng, I.C. and Forbes, J., 2009. Education as service: The understanding of university experience through the service logic.Journal of Marketing for Higher Education,19(1), pp.38-64. Armstrong, J.S., 2012. Natural learning in higher education. InEncyclopedia of the Sciences of Learning(pp. 2426-2433). Springer US. Koller, D., 2012. What we're learning from online education.TED. Retrieved May,4, p.2015. Rizvi, S.A.A., 2015. The uniqueness of educational marketing.EDUCATIONAL QUEST: An International Journal of Education and Applied Social Sciences,2(2). Arambewela, R. and Hall, J., 2009. An empirical model of international student satisfaction.Asia Pacific journal of marketing and logistics,21(4), pp.555-569. Naidoo, V., 2009. Transnational Higher Education A Stock Take of Current Activity.Journal of studies in international education,13(3), pp.310-330. Malhotra, N.K., 2011.Basic marketing research. Pearson Higher Ed. Kotler, P., Burton, S., Deans, K., Brown, L. and Armstrong, G., 2015.Marketing. Pearson Higher Education AU.

God Exists Essays - Epistemology, Ren Descartes, Thought

God Exists The existence of God has been a question since the idea of God was conceived Descartes tries to prove God's existence, and to show that there is without a doubt something external to ones own existence. He is looking for a definite certainty, a foundation for which he can base all of his beliefs and know that they are true. Descartes' overall project is to find a definite certainty on which he can base all his knowledge and beliefs. Descartes attacks the principles that support everything he believes with his Method of Doubt. The Method of Doubt is Descartes' method of fundamental questioning in which he doubts everything that there is the slightest reason to doubt. Think about it like this. Almost everything you believe to be true comes from the senses or through the senses. However, the senses are sometimes deceptive. Since the senses are not completely trustworthy, it is irrational to place complete trust in them. However, it is no small leap of faith to presume that everything our senses tell us is false. In fact, it seems almost absurd to say such a thing. Nevertheless, as Descartes points out, we have dreams regularly and in these dreams, everything we experience is a figment of our imagination, or at least not real in the physical sense. So, it is reasonable to doubt everything our senses tell us, for the time being. Now, using similar logic, we can say that everything we have learned from physics, astron omy, medicine, and other such fields are all doubtful. Descartes even believed we could say that such simple, logical statements as 2+3 = 5 or a square has 4 sides could be conceived to be false. Since I judge that others sometimes make mistakes in matters that they believe they know most perfectly, may I not, in like fashion, be deceived every time I add two and three or count the sides of a square? We are now at the point where we are doubting everything - the world around us, that we have a body, and anything else that we could possibly believe. Perhaps I even doubt that I exist myself. In doing this, I am in the act of doubting. How can I doubt something if I do not exist? Similarly, maybe I am deceived into thinking I do not exist by some other entity. Then I must exist for it is I who is being deceived. This is the basic premise of Descartes' famous Cogito Ergo Sum - I think therefore I am. Here Descartes is not saying anything about what we are here, just that we are. Next, his goal is to find out exactly what he is. Well, Descartes states, if I exist, for how long do I exist? I exist for as long as I think, and if I cease to think, then I shall also cease to exist. Therefore, I am nothing but a thinking thing - that is, a thing that doubts, understands, affirms, denies, wills, refuses, and that also imagines and senses. Although saying he is all of these things is indeed a bold statement. Descartes feels that in his attempt to prove that he exists he has done all of those things, therefore they must be a part of what he is. Decartes goes on to prove the existence of God. He begins this by stating that nothing can be created from nothing, and that the less perfect can not create something more perfect or better than itself. He explains that he knows he is not perfect because he doubts, and knowing is more perfect than doubting. From that he determines that within him lies this idea of a perfect being, and that he is incapable of coming to such an idea by himself. If there is an idea in our minds that we didn't create, something else created it. He saw nothing in nature that would qualify as superior in the sense that he had stated, so he determined that the only other logical answer was that God placed it in him, therefore, God exists. Berkeley would argue that Descartes is wasting his time by trying to discover what must be absolutely true in the

The Singular Possessive Apostrophe

The Singular Possessive Apostrophe The Singular Possessive Apostrophe The Singular Possessive Apostrophe By Maeve Maddox A reader asks, Could you please do a post on possessives versus plurals? Im seeing this mistake more and more, to the point where I saw someone use an apostrophe for a plural on a billboard. That wretched, wretched apostrophe! Why can’t we get it straight? The answer is complicated. In this post I’ll explain why the apostrophe is used to form the singular possessive. Its use with plurals will have to wait for another post. The apostrophe came into English from French in the 16th century. The French used the apostrophe to indicate elision: the dropping of a vowel letter. For example, in French l’heure, (â€Å"the hour†), the apostrophe stands in place of the a of the article la. English writers use the apostrophe in the same way, to replace letters in contractions like don’t for â€Å"do not,† and I’ll for â€Å"I will† or â€Å"I shall.† The use of the apostrophe in English would have been straightforward and not at all confusing if it hadn’t been for a complication already existing in the language: the breakdown of noun inflections. In Old English, nouns were spelled with different endings to indicate possession and number (singular or plural). Where modern English uses the apostrophe to show possession, OE used inflections. Here’s a rough idea; king’s horse = mearh cyninges (horse of king) king’s horses = mearas cyninges (horses of king) The -es inflection on cyninges is the equivalent of modern ’s. kings’ horses = mearas cyninga (horses of kings) Cyniga is plural; the inflection -a is the equivalent of putting an apostrophe on the plural kings. The loss of noun inflections has simplified English grammar, but it has also lumbered us with apostrophes to show possession. As early at the 13th century–long before the arrival of the apostrophe–English speakers had become confused about the possessive. Spoken, the possessive ending sounded like â€Å"is.† For example, â€Å"the kinges horse† sounded like â€Å"the king is horse.† Because the pronoun his was pronounced â€Å"is† in unstressed positions, the mistaken idea grew up that the possessive was formed of a noun plus his. In time, this notion enabled Shakespeare and his contemporaries to write constructions like this: [against] the count his galleys I did some service –Othello When the apostrophe was introduced into English orthography in the 16th century, constructions like â€Å"the count his galleys,† â€Å"James his throne,† and â€Å"the king his horse† gave way to â€Å"the count’s galleys,† â€Å"James’s throne,† and â€Å"the king’s horse.† In the mistaken notion that the apostrophe was replacing the word his, the singular possessive was born. The French sagely managed to avoid getting the apostrophe mixed up with the possessive by sticking with the â€Å"of the† construction, as in â€Å"la plume de ma tante†: â€Å"the pen of my aunt† (i.e., my aunt’s pen). We could save ourselves a lot of apostrophe grief by going back to â€Å"the horse of the king† and â€Å"the horses of the kings.† Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:100 Beautiful and Ugly Words26 Feel-Good Words8 Great Podcasts for Writers and Book Authors

Financial Statement Fraud Investigations Essay Example | Topics and Well Written Essays - 1000 words

Financial Statement Fraud Investigations - Essay Example The inventories were shared between the various stores of the company to boost sales. Various external vendors were arranged to ship merchandises of the company claiming fake discounts. Loads of merchandises were sold to wholesalers and then the receipts were spread to individual stores of the company. This illegal money was entered and circulated between the Antar family and was parked into undisclosed foreign bank accounts. The initial reports suggest that when Crazy Eddie went public about twenty years ago, its shares were traded at $8. The company’s shares have inflated 10 times during the years due to manipulation of accounts. By showing fake sales, misrepresented inventories, doctoring and window dressing financial statements, the company was able to hide its true picture of financial position from the public. Thus, the company’s stocks looked more attractive from outside than it actually was. The sales of the company never fell since the merchandises circulated b etween the various stores and was treated as revenues. Such fraudulent practices helped Crazy Eddie to maintain a healthy double-digit growth and consequently inflated the company’s share prices. ... Due to this, the creditors got the impression that the company’s demand was unmatched and hence they extended the credit period. The payments of actual sales were made in installments. Each installment of a particular sale was treated as individual sales. The sharing of inventories between some forty stores helped the company conceal true facts. The scope of Examination Financial statement frauds challenges the integrity and corporate social responsibility of companies. These frauds may be malpractices in the form of intentional misrepresentation, alteration of financial reports, falsification, doctoring business documents and business transactions, deliberate window dressing and misapplication of accounting policies, inflating sales and inventories, bribes, fictitious revenues, over or understatements in financial statements, and so on. The financial statement fraud examination aims to implement integrity and CSR in all companies by encouraging transparent, reliable, and inve stor-friendly financial statement. Financial statement examination justifies the concept of audits and establishes the confidence of society as well as all market participants. It tries to make the capital market more efficient by providing perfect information for all participants. Financial scandals not only ruin the repute of the company, it might also create negative sentiments in capital markets, affects the nation’s economic growth and prosperity. It gives the culprits one more chance to plead guilty and rectify accounting practices and malpractices. Fraud examination can help protect the company’s minority shareholders’ from potential bankruptcy or substantial economic loses.  

Application of Management Functions to a Case Study

Application of Management Functions to a - Case Study Example As a new manager, I would choose planning to guide me in the management of the hospital. In any business or an organization, entity that focuses on growth and offering quality services to their customers planning is essential (Kerzner, 2013). According to Kerzner, (2013) planning is one of the basic management functions; it involves the use of the available resources to ensure maximum production of goods or solving of peoples wants and needs. Planning ensures maximization of the resources available for production. Additionally, it ensures that the economies of scale are optimized to ensure growth of the organization. Since the merging brings together two entities with different philosophies and way of doing things, planning will be essential to adopt them into our ways of doing things. Additionally, we have to absorb some of the staff who was working in the small hospital. Absorbing the staff can only be possible through effective planning (Kerzner, 2013). Further, Johnson (2013) stated that planning ensures that our goals are clearly set to prevent any conflicts of interest in the newly merged hospital. I will ensure that the goals outlined clearly by writing and follow up to ensure, all the responsible people work hard to ensure the realization of the goals. Additionally, it can come up with a proposal by which the hospitals goals are pinned on all notice boards of the entire hospital. A goal also doubles up as the objectives of the hospital. Objectives are the laid down principles that act as a guide to every organization success. The success of any organization is measured through; the achievements are compared to the set goals. After the merger of the two hospitals, my main goals will include. To increase the number of staff, to start an expanded laboratory facility and to come up with a new registry that will be holding all the records of patients and their affiliates. Secondly, planning shall be essential in my efforts in setting down of